The Fitness Technology Summit returns to Chicago on October 13–15, 2025 at the InterContinental Hotel, once the Medinah Athletic Club. Senior leaders across fitness, health, retail, and hospitality gather for invite-only sessions, real case studies, and executive networking that leads to deals.
This year’s focus centers on practical personalization with AI and data to lift member loyalty, improve retention, and drive revenue at scale. Expect curated panels, fireside chats, a Startup Spotlight, and a group dinner that makes new partnerships feel easy. If you guide a multi-location brand or a high-growth concept, this is your room; request an invitation and lock your hotel rate now.
This article is brought to you by HeyLibby AI, an AI receptionist and AI sales agent trusted by Gold’s Gym, UFC Gyms, Anytime Fitness, Zoom Tan, Zoom Fit, and more…
What is the Fitness Technology Summit
The Fitness Technology Summit is an invite-only event for senior leaders in fitness, health, retail, and hospitality. It focuses on real results with AI and data; how to lift member loyalty, raise retention, and grow revenue across many locations. Attendees meet peers, learn from operators and technologists, and leave with plans they can use the next day.
At a glance
- Curated audience of executives and vetted sponsors; quality over size.
- Panels, fireside chats, and case studies with clear takeaways.
- Startup Spotlight for new tools with proof in market.
- Structured time to meet decision makers; receptions and a group dinner.
- Annual U.S. summit in Chicago for 2025; Europe event set for 2026.
Where is the Fitness Technology Summit?
- United States (2025): Chicago, Illinois. InterContinental Hotel, October 13–15, 2025.
- Europe (2026): London, England. Stamford Bridge Stadium, May 19–20, 2026.
What to expect at the InterContinental Hotel, Chicago for the US Fitness Technology Summit 2025
- Historic setting with style. The InterContinental sits on the Magnificent Mile in the former Medinah Athletic Club. Art Deco details, grand lobby, and city views set the tone.
- Iconic pool. A landmark Junior Olympic pool with terra-cotta tiles and hand-painted ceiling; quiet hours in the early morning; family hours later in the day.
- Fitness options. Full gym with cardio, free weights, and mats; locker rooms with showers and towels.
- Rooms that support work. Fast Wi-Fi, ample outlets, good desks, blackout curtains, and firm mattresses; request a quiet floor if you plan early starts.
- On-site restaurants and coffee. Casual spot for breakfast, lobby bar for quick meets, room service for late nights.
- Event flow. Ballroom and breakout rooms on dedicated levels; clear signage; staff that guides you to panels and private meetings.
- Easy arrivals. Curbside area for ride share; on-site garage; CTA Red Line a short walk away; quick cab rides to River North and the Loop.
- Walkable perks. Riverwalk access within minutes, Michigan Avenue retail outside the door, plenty of dinner options for small groups.
- Block rate. Discounted rooms for confirmed attendees; the hotel can cancel non-attendee reservations, so book after you receive your invite.
- Pro tips. Ask for a mini-fridge if you track nutrition; pack swim gear for the pool; bring a light jacket since meeting rooms can run cool.
Agenda Highlights: Fitness Technology Summit US 2025
Monday, October 13
- 5:00–7:30 pm. Welcome Reception at the InterContinental. Heavy apps, drinks, first meetups.
- Evening open. Set dinner with sponsors or new contacts.
Tuesday, October 14
- 7:00 am–5:00 pm. Main Summit day. Keynotes, fireside chats, operator-led panels.
- Opening advisory panel. Mastering Digital Personalization and Tools: AI and data for unforgettable customer experiences.
- Meals included. Breakfast, lunch, snack breaks for quick meetings.
- 7:00–10:00 pm. Summit Group Dinner. Full room together for food, drinks, and conversations.
Wednesday, October 15
- 7:00 am–3:00 pm. Second Summit day. Keynotes plus focused breakouts for business, marketing, and tech.
- Startup Spotlight. Fast looks at new tools with real results.
- Breakfast and boxed lunch provided.
Pro tips
- Block time on your calendar now for one-on-ones between sessions.
- Book the discounted attendee rate at the InterContinental after your invite is confirmed.
- Pack pool gear and a light layer. Meeting rooms can run cool.
Who should attend the Fitness Technology Summit
- Multi-location operators and franchise leaders. CEOs, COOs, GMs, and owners who run many sites and want stronger member growth, retention, and unit economics.
- Digital, marketing, and revenue leaders. CMOs, VPs, and directors who own demand, member lifecycle, and paid plus owned channels.
- Product, data, and IT executives. CTOs, CIOs, heads of product and data who care about accuracy, security, integrations, and time to value.
- Member experience leaders. VPs of Operations, contact center leads, and guest services directors who need better coverage and consistent answers.
- Corporate development and partnerships. Executives scouting tech with real results and clear ROI.
- Vetted solution providers. Sponsors and startups with customers in market and proof they can support enterprise rollouts.
Fitness Technology Summit FAQ
What is the Fitness Technology Summit?
An invite-only summit for senior leaders in fitness, wellness, and related sectors. The focus is AI, data, member loyalty, and revenue growth with proof from real operators.
When and where is the US event?
October 13 to 15, 2025. InterContinental Hotel, Chicago.
Is there a Europe event?
Yes. May 19 to 20, 2026 at Stamford Bridge Stadium in London.
Who should attend?
Executives from multi-location brands. Leaders in operations, marketing, product, data, and IT. Vetted sponsors with customers and references.
How do I request an invitation?
Submit a request. Capacity is limited. Each request is reviewed.
What does a ticket include?
Keynotes, panels, breakouts, Startup Spotlight, the welcome reception, and the group dinner. Breakfast and lunch on full days. Coffee and snacks.
What is the dress code?
Smart casual. A blazer or clean polo works. Bring a light layer since rooms can run cool.
Are there hotel details I should know?
A discounted room block is available at the InterContinental for confirmed attendees. Book after your invite is accepted.
Which airports are closest and how do I get to the hotel?
O’Hare and Midway. Taxis and rideshare reach the hotel fast. CTA stops are a short walk.
Can I bring a teammate?
Yes, if space allows. Submit a separate request.
What about substitutions and refunds?
Email the organizers if plans change. They will advise on options.
Are meals provided and can you handle dietary needs?
Yes. Vegetarian and gluten-free options are available. Note any needs on your request or email the team.
Is Wi-Fi available and will there be power?
Conference Wi-Fi is provided. Power strips sit near seating. Bring a compact charger.
Will sessions be recorded?
Select talks may be recorded for recap. Some discussions may follow Chatham House Rule.
How are sponsors chosen?
By results, references, and fit with the audience. Booth-only vendors are not a fit.
Can I speak or join a panel?
Speakers are curated. Share a short pitch with a case study and outcomes.
What is the Startup Spotlight?
Fast onstage demos from companies with live customers and measurable results.
What is the code of conduct?
Be professional, inclusive, and respectful. The team may remove anyone who violates this.
What is contact information for the Fitness Technology Summit?
Email fts@getalta.com for prompt support.
Fitness Technology Summit Conclusion
Chicago. October 13 to 15, 2025. Three focused days to learn from operators, compare notes with peers, and leave with a plan you can run next week. If you lead a multi-location brand and care about member growth, retention, and clear ROI, this room is worth your time.
Though HeyLibby AI is not attending in 2025, if you want a straight read on AI that answers more calls, captures more leads, and frees staff for on-site service, grab an AI receptionist demo.